Denise Shull

Denise Shull, a thought leader in neurofinance, founded The ReThink Group in 2003 in order to solve the vexing problem of human misperception of risk. Shull has taught thousands of Wall Street professionals how to avoid their typical behavioral responses to fear and greed. Her trading career began with equities in 1994 “upstairs” at the Chicago Board Options Exchange. Later she traded futures as a member of the Chicago Mercantile Exchange and it was then that she began transforming neuroeconomics -the new science of the brain on risk- into investing profits. An engaging speaker, Shull has received rave reviews for her talks “How Risk Psychology is Fractal” and “Emotions as Key Data”. Denise is sharing her extensive understanding of how we respond to risk, in the session “Intuiting markets and differentiating risks – The X factors in great trading.”